A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from ’snappy transitions’ to ‘knocking the competition’, from ‘grabbers’ to ‘clinchers.’
Author : Words That Sell by Richard Bayan
Published by : McGraw-Hill Education – Europe
ISBN Number : 16777215
Price : £6.89
Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
Archive for the ‘ADVERTISING’ Category
Words That Sell
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