Category Archives: BUSINESS STRATEGY
Who Says Elephants Can’t Dance?
This is CEO Louis V. Gerstner Jr’s memoir about the turnaround of IBM and his transformation of the company into the industry leader of the computer age. He recalls the obstacles he faced, such as white-shirt hierarchy and rapidly declining … Continue reading
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Big Bucks!
Through a series of easy-to-follow steps and powerful strategies, this volume shows how readers can create lasting prosperity. It focuses on concepts like commitment, intensity, purpose and fun, to craft a new paradigm for unlimited success.Author : Big Bucks! by … Continue reading
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Modern Competitive Strategy
Provides a synthesis of the theory and empirics of the strategy field. This book covers both single business and corporate-level organizations and is suitable for either a full semester course or a single module in MBA programs, advanced undergraduate courses, … Continue reading
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Business Research Methods
Providing comprehensive coverage of business research, this text’s student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas.Author : Business Research Methods by William G. ZikmundPublished by : Cengage LearningISBN Number : 16777215Price … Continue reading
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Dragons’ Den
Learn how to be a success from the business lessons of the Dragons and the financial advice of Evan Davis.Author : Dragons’ Den by Duncan Bannatyne, Deborah Meaden, Peter JonesPublished by : HarperCollins PublishersISBN Number : 7263554Price : £11.38Social Sciences, … Continue reading
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