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Archive for the ‘BUSINESS STRATEGY’ Category

Who Says Elephants Can’t Dance?

Monday, December 31st, 2007

Who Says Elephants CanThis is CEO Louis V. Gerstner Jr’s memoir about the turnaround of IBM and his transformation of the company into the industry leader of the computer age. He recalls the obstacles he faced, such as white-shirt hierarchy and rapidly declining sales, and reveals his tactics step by step.
Author : Who Says Elephants Can’t Dance? by Louis Gerstner, Edward Herrmann, Louis V. Gerstner Jr
Published by : HarperCollins Publishers
ISBN Number : 7153627
Price : £11.38
Social Sciences, Law & Economics > Business & Economics

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Big Bucks!

Monday, December 31st, 2007

Big Bucks!Through a series of easy-to-follow steps and powerful strategies, this volume shows how readers can create lasting prosperity. It focuses on concepts like commitment, intensity, purpose and fun, to craft a new paradigm for unlimited success.
Author : Big Bucks! by Kenneth H. Blanchard, Sheldon Bowles
Published by : HarperCollins Publishers
ISBN Number : 7108206
Price : £4.68
Social Sciences, Law & Economics > Business & Economics

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Modern Competitive Strategy

Monday, December 31st, 2007

Modern Competitive StrategyProvides a synthesis of the theory and empirics of the strategy field. This book covers both single business and corporate-level organizations and is suitable for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.
Author : Modern Competitive Strategy by Gordon Walker
Published by : McGraw-Hill Education - Europe
ISBN Number : 16777215
Price : £36.39
Social Sciences, Law & Economics > Business & Economics

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Business Research Methods

Monday, December 31st, 2007

Business Research MethodsProviding comprehensive coverage of business research, this text’s student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas.
Author : Business Research Methods by William G. Zikmund
Published by : Cengage Learning
ISBN Number : 16777215
Price : £41.35
Social Sciences, Law & Economics > Business & Economics

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Dragons’ Den

Monday, December 31st, 2007

DragonsLearn how to be a success from the business lessons of the Dragons and the financial advice of Evan Davis.
Author : Dragons’ Den by Duncan Bannatyne, Deborah Meaden, Peter Jones
Published by : HarperCollins Publishers
ISBN Number : 7263554
Price : £11.38
Social Sciences, Law & Economics > Business & Economics

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